Pricing · 2026
Every feature, on every plan. You only pay for how much you send.
No feature is locked behind a higher tier. WhatsApp, CRM, social posting, Shopify, AI and email are on every plan — what changes is your message volume, your team size and your message rate.
Enter what you send and we will price every plan on it
We are not in the business of selling features.
Every plan carries every feature — the WhatsApp Business API, the CRM, chatbot automation, social posting, Shopify workflows, AI replies and email. Nothing is held back from a cheaper tier to push you up one. What you choose is usage: how many contacts you hold, how many automated messages you send a month, how many people answer them, and what each message costs.
Pay as you go
Try it yourself, no commitment
₹0$0
a month · 1 seat
- Automated + service messages a month*
- Pay per message
- Extra automated message 75 paise$0.0158
- Contacts
- 10,000
- Each extra contact 5 paise$0.0011
- Marketing message, to India ₹1.0357$0.0109
- Meta’s ₹0.8631$0.0091 + 20% margin
- Extra seat ₹499$11
- Support response
- Email, 48 hrs
Starter
Solo owners getting started
₹599$19
a month · 1 seat
- Automated + service messages a month*
- 1,000
- Extra automated message 50 paise$0.0105
- Contacts
- 20,000
- Each extra contact 5 paise$0.0011
- Marketing message, to India ₹0.9926$0.0104
- Meta’s ₹0.8631$0.0091 + 15% margin
- Extra seat ₹499$11
- Support response
- 48 business hrs
Growth
Small businesses with a helper
₹1,099$29
a month · 2 seats
- Automated + service messages a month*
- 1,000
- Extra automated message 40 paise$0.0084
- Contacts
- 30,000
- Each extra contact 5 paise$0.0011
- Marketing message, to India ₹0.9667$0.0102
- Meta’s ₹0.8631$0.0091 + 12% margin
- Extra seat ₹499$11
- Support response
- 24 business hrs
- Email + WhatsApp
Scale
Teams answering customer chats
₹2,599$69
a month · 5 seats
- Automated + service messages a month*
- 1,000
- Extra automated message 30 paise$0.0063
- Contacts
- 75,000
- Each extra contact 5 paise$0.0011
- Marketing message, to India ₹0.9321$0.0098
- Meta’s ₹0.8631$0.0091 + 8% margin
- Extra seat ₹499$11
- Support response
- 12 business hrs
- Priority WhatsApp
Pro
High volume & larger teams
₹5,099$129
a month · 10 seats
- Automated + service messages a month*
- 1,000
- Extra automated message 30 paise$0.0063
- Contacts
- Unlimited
- Marketing message, to India ₹0.9063$0.0095
- Meta’s ₹0.8631$0.0091 + 5% margin
- Extra seat ₹499$11
- Support response
- Same day
- Named contact, phone
* The 1,000 covers automated (bot) and service messages together. Beyond it, bot messages are charged at your plan’s extra-message rate and service messages at Meta’s rate (Meta pricing, effective 1 October 2026).
On every plan, including Pay as you go
- WhatsApp Business APIIncluded
- WhatsApp CallingCustomers call you free; you call from 70 paise a minute
- Automation & chatbotIncluded
- Built-in CRMIncluded
- Shopify & D2C workflowsIncluded
- Social posting — Facebook, Instagram & LinkedIn₹2 per post
- Posting to X (Twitter)₹4 per post
- AI agent replies₹2 on our key, 50 paise on yours
- Speak and Translate in the team inbox₹1.50 a minute of speech, 1.5 paise a voice-note character, 20 paise a translation
- CRM & task managementIncluded
- Email marketing5 paise / email
- Extra contact beyond your plan5 paise each
- Developer API utility messages10,000 a month on Pay as you go, no limit on paid plans
- Onboarding & migrationFree on every paid plan
Pay ahead, get extra months free
Take a 12-month plan and the 13th month is on us. Take 6 months and get 15 days free. Same price, same features — you simply pay less per month for committing. Nothing is charged until your number is live.
Add-on packs, on any plan
Need more automation than your plan includes? Add a pack. A pack lasts a month from the day you buy it, on every plan — 31 days if you buy it in a 31-day month, otherwise 30 — and what is left then is gone. WhatsApp’s own message charges apply as usual.
Bot Pack
₹499$11
1,000 bot messages — chatbot flow replies, order updates, reminders: anything your system sends on its own.
AI Pack
₹999$21
1,000 AI replies from the AI agent.
Automation Pack
₹1,399$29
Both together — 1,000 bot messages and 1,000 AI replies.
Save ₹99$2
A Bot Pack works out to 49.9 paise a message. An extra automated message costs 75 paise on Pay as you go and 50 paise on Starter, so the pack saves there; on larger plans, paying per message costs less. The calculator picks whichever is cheaper for your month.
WhatsApp Calling, on every plan
Call your customers on WhatsApp from the team inbox, on the web or in the Ohanvi mobile app, and answer their calls there too. No monthly fee: a call you place is paid per minute from your balance, with Meta’s charge already in the price. Calls your customers place to you are free.
Pay as you go
90 paise$0.0095
a minute, to India
Starter
80 paise$0.0084
a minute, to India
Growth
70 paise$0.0074
a minute, to India
Scale
70 paise$0.0074
a minute, to India
Pro
70 paise$0.0074
a minute, to India
Every price includes Meta’s own 38.85 paise a minute. Prices exclude GST.
- Only talk time is billed. A call that rings out or is declined costs nothing.
- Calls your customers place to you are free, on every plan.
- WhatsApp needs the customer’s OK before your first call. Ask from the chat while it is open — within 24 hours of their last message — and once they allow it, you can call them even after the chat closes.
- A call to another country costs Meta’s rate for that country plus the same paise your plan keeps on a minute to India.
Commit to a marketing volume, get a bigger plan’s rate
On any plan, Pay as you go included. Pay up front for a block of marketing messages and our fee on each of them is a bigger plan’s lower percentage — without changing plan. Messages past the block pay your plan’s own percentage.
| Marketing messages | Our fee on each | Pack price |
|---|---|---|
| 10,000 marketing messages | Starter rate — Meta’s rate + 15% | ₹1,299$27 |
| 25,000 marketing messages | Growth rate — Meta’s rate + 12% | ₹2,599$55 |
| 50,000 marketing messages | Scale rate — Meta’s rate + 8% | ₹3,499$74 |
| 1,00,000 marketing messages | Pro rate — Meta’s rate + 5% | ₹4,299$91 |
You pay once, from your credits, and nothing is billed afterwards. Each marketing message to India in the block has our fee waived; a message to another country uses credits in proportion to Meta’s rate for that country, so the same percentage applies to it. Meta bills you for its own charge as usual. The block runs out a month after you buy it, on every plan (31 days if you buy it in a 31-day month, otherwise 30), and what is left is not refunded. Utility messages stay at your plan’s own rate.
Effective rates
What one message actually costs
Message pricing depends on the template category and on the country your customer is in. Pick where you are messaging and the table shows what one message costs on every plan.
Meta prices by where the message lands, not where you are.
| Message type | Meta’s ratePublished by Meta | Pay as you goAll-in, per messageMeta’s rate + 20% | StarterAll-in, per messageMeta’s rate + 15% | GrowthAll-in, per messageMeta’s rate + 12% | ScaleAll-in, per messageMeta’s rate + 8% | ProAll-in, per messageMeta’s rate + 5% |
|---|---|---|---|---|---|---|
| MarketingPromotions, offers, product news and anything else you send to start a conversation. | ₹0.8631 | ₹1.0357 | ₹0.9926 | ₹0.9667 | ₹0.9321 | ₹0.9063 |
| UtilityOrder confirmations, shipping updates, appointment and payment reminders — messages that follow an action the customer took. | ₹0.1150 | ₹0.1380 | ₹0.1323 | ₹0.1288 | ₹0.1242 | ₹0.1208 |
| ServiceReplies inside a conversation the customer started, typed or sent by a bot. The first 1,000 a month on each number are free from Meta. | ₹0.1150 | ₹0.1380 | ₹0.1323 | ₹0.1288 | ₹0.1242 | ₹0.1208 |
| AuthenticationOne-time passcodes and login or verification codes. | ₹0.1150 | ₹0.1380 | ₹0.1323 | ₹0.1288 | ₹0.1242 | ₹0.1208 |
| Utility via Developer APISent with an API key rather than from ohanvi.com: Meta’s rate plus 8 paise. There is no limit on Developer API utility messages on any paid plan; Pay as you go includes 10,000 a month. | ₹0.1150 | ₹0.1950 | ₹0.1950 | ₹0.1950 | ₹0.1950 | ₹0.1950 |
| Automated messageOrder, shipping and reminder messages your system sends on its own, beyond the plan’s monthly allowance. | — | 75 paise | 50 paise | 40 paise | 30 paise | 30 paise |
| Messages customers send you | Free | Free | Free | Free | Free | Free |
Every plan column is our price for that country on that plan; the first column is Meta’s own published rate, and each plan heading says what we add on top. Check any line against Meta’s card and against your own invoice.
Messages customers send you are free. Replies inside a conversation the customer started are service messages: the first 1,000 a month on each number are free from Meta, and the rest are priced in the Service row. Everything is free inside Meta’s free entry point window, which opens when you reply to a customer who reached you from a click-to-WhatsApp ad and can stay open for up to 7 days. Based on Meta’s published card effective October 1, 2026. Rates exclude GST.
See Meta’s current ratesCompare every plan, feature by feature
Nine rows differ between plans. Every other row is the same word five times — which is the whole argument, and easier to check than to take on trust.
Show the full comparison44 rows, every feature on every plan
| Feature | Pay as you go₹0$0 / mo | Starter₹599$19 / mo | Growth₹1,099$29 / mo | Scale₹2,599$69 / mo | Pro₹5,099$129 / mo |
|---|---|---|---|---|---|
| What changes between plans | |||||
| Automated + service messages a month*Anything your system sends on its own, plus replies inside a customer chat | Pay per message | 1,000 | 1,000 | 1,000 | 1,000 |
| ContactsPeople you can hold before extra contacts are 5 paise each | 10,000 | 20,000 | 30,000 | 75,000 | Unlimited |
| Seats includedUp to 5 devices each | 1 | 1 | 2 | 5 | 10 |
| Extra seat | ₹499$11 | ₹499$11 | ₹499$11 | ₹499$11 | ₹499$11 |
| Extra automated message | 75 paise$0.0158 | 50 paise$0.0105 | 40 paise$0.0084 | 30 paise$0.0063 | 30 paise$0.0063 |
| WhatsApp call you place, to IndiaMeta’s 38.85 paise included | 90 paise$0.0095 per minute | 80 paise$0.0084 per minute | 70 paise$0.0074 per minute | 70 paise$0.0074 per minute | 70 paise$0.0074 per minute |
| Developer API utility messages a monthUtility templates sent with an API key from your own system | 10,000 | No limit | No limit | No limit | No limit |
| WhatsApp messages includedMeta’s charge covered by us | Not available | 100 a month | 100 a month | 100 a month | 100 a month |
| Onboarding & migration | Self-serve | Free | Free | Free | Free |
| Support response | Email, 48 hrs | 48 business hrs | 24 business hrs | 12 business hrs | Same day |
| Support channel | Email + WhatsApp | Priority WhatsApp | Named contact, phone | ||
| WhatsApp Business API— identical on every plan | |||||
| Official WhatsApp Business API | Included | Included | Included | Included | Included |
| Your own number, registered in your name | Included | Included | Included | Included | Included |
| Template creation & approval | Included | Included | Included | Included | Included |
| Broadcast campaigns to a segment | Included | Included | Included | Included | Included |
| Scheduled broadcasts | Included | Included | Included | Included | Included |
| Shared team inbox | Included | Included | Included | Included | Included |
| WhatsApp calls customers place to youAnswered in the team inbox, on the web or the mobile app | Free | Free | Free | Free | Free |
| Click-to-WhatsApp Ads manager | Included | Included | Included | Included | Included |
| Quality rating & daily limit monitoring | Included | Included | Included | Included | Included |
| Delivery, read and reply analytics | Included | Included | Included | Included | Included |
| Replies inside a customer chat | First 1,000 a month free | First 1,000 a month free | First 1,000 a month free | First 1,000 a month free | First 1,000 a month free |
| Automation & AI— identical on every plan | |||||
| No-code chatbot flows | Included | Included | Included | Included | Included |
| Automated journeysWelcome, cart recovery, order and shipping updates | Included | Included | Included | Included | Included |
| Order status lookup & lead qualification | Included | Included | Included | Included | Included |
| COD-to-prepaid conversion | Included | Included | Included | Included | Included |
| AI agent replies — on our keyNothing to set up | ₹2$0.0421 per reply | ₹2$0.0421 per reply | ₹2$0.0421 per reply | ₹2$0.0421 per reply | ₹2$0.0421 per reply |
| AI agent replies — your own API keyBring your own model provider | 50 paise$0.0105 | 50 paise$0.0105 | 50 paise$0.0105 | 50 paise$0.0105 | 50 paise$0.0105 |
| Google review drafts by AIEach time the AI writes drafts for a customer on your review page | ₹5$0.1053 per request | ₹5$0.1053 per request | ₹5$0.1053 per request | ₹5$0.1053 per request | ₹5$0.1053 per request |
| Google review voice inputEach time a customer speaks their review | ₹3$0.0632 per voice input | ₹3$0.0632 per voice input | ₹3$0.0632 per voice input | ₹3$0.0632 per voice input | ₹3$0.0632 per voice input |
| Google Reviews Annual PackPer branch: unlimited AI drafts, and voice input at ₹2, for a year from purchase | ₹1,000$21 a branch a year | ₹1,000$21 a branch a year | ₹1,000$21 a branch a year | ₹1,000$21 a branch a year | ₹1,000$21 a branch a year |
| Speak and Translate — speech to textSpeak in your language; the reply is written in your customer’s | ₹1.50$0.0316 per minute | ₹1.50$0.0316 per minute | ₹1.50$0.0316 per minute | ₹1.50$0.0316 per minute | ₹1.50$0.0316 per minute |
| Speak and Translate — voice noteYour words, translated and read aloud — ₹3 for 200 characters | 1.5 paise$0.00032 per character | 1.5 paise$0.00032 per character | 1.5 paise$0.00032 per character | 1.5 paise$0.00032 per character | 1.5 paise$0.00032 per character |
| Speak and Translate — text translationA typed draft, or a chat message into one language | 20 paise$0.0042 per translation | 20 paise$0.0042 per translation | 20 paise$0.0042 per translation | 20 paise$0.0042 per translation | 20 paise$0.0042 per translation |
| Task managementAssignment and tracking across teams | Included | Included | Included | Included | Included |
| The record behind it— identical on every plan | |||||
| Built-in CRM | Included | Included | Included | Included | Included |
| Contact tags, attributes & segments | Included | Included | Included | Included | Included |
| Contact and chat-history export | Included | Included | Included | Included | Included |
| Shopify & D2C workflows | Included | Included | Included | Included | Included |
| WooCommerce, Zapier & Pabbly | Included | Included | Included | Included | Included |
| Social & email— identical on every plan | |||||
| Social posting — Facebook, Instagram & LinkedIn | ₹2$0.0421 per post | ₹2$0.0421 per post | ₹2$0.0421 per post | ₹2$0.0421 per post | ₹2$0.0421 per post |
| Posting to X (Twitter) | ₹4$0.0842 per post | ₹4$0.0842 per post | ₹4$0.0842 per post | ₹4$0.0842 per post | ₹4$0.0842 per post |
| Publishing calendar & per-network previews | Included | Included | Included | Included | Included |
| Email marketing | 5 paise$0.0011 / email | 5 paise$0.0011 / email | 5 paise$0.0011 / email | 5 paise$0.0011 / email | 5 paise$0.0011 / email |
Pay as you go is prepaid, from a ₹500$11 top-up. Meta’s WhatsApp charges are billed separately, at the per-message price published for your plan. Prices exclude GST.
What you pay to send
- Marketing message, to India
- ₹0.9063–₹1.0357
- WhatsApp call you place, per minute to India
- 70 paise–90 paise
- WhatsApp call a customer places to you
- Free
- Replies inside a customer chat
- First 1,000 a month free
- Utility message via Developer API
- Meta’s rate + 8 paise
- Social post — Facebook, Instagram, LinkedIn
- ₹2
- Extra contact beyond your plan
- 5 paise
- 5 paise
- AI reply, on our key
- ₹2
- AI reply, your own API key
- 50 paise
- Google review drafts by AI
- ₹5
- Google review voice input
- ₹3
- Speech to text, per minute of speech
- ₹1.50
- Voice note, per character
- 1.5 paise
- Text translation
- 20 paise
The range spans the plans — bigger plans send for less, and every plan’s own price is in the table above. Meta publishes its India rates openly, so you can check any invoice against Meta’s own card. Rates exclude 18% GST.
See Meta’s current ratesThe same on every plan
- Your own WhatsApp business number, registered in your name, on Meta’s official platform — not a bulk-sender tool that gets numbers banned.
- Guided setup, template approval and migration from your current platform, free. Nothing charged until your number is live.
- No lock-in. Contacts and chat history export any time, and you can move between plans whenever you like — your customer list comes with you.
Refer a business you know — get to free, for life
Every business you refer that becomes a paying customer earns you 10% off your own plan fee. Refer 10 and your plan is free. Credited from their third month, and locked in for life once they complete twelve months. Applies to the plan fee; message charges are billed as usual.
More than 10 people, or a very high message volume?
Custom plan — volume pricing, unlimited seats, extended data retention, priority support and additional numbers. Talk to us about SSO and any compliance requirements.
Agency or reseller? Sell every plan to your own clients and keep the margin — ask about the partner programme.
- Each seat signs in on up to 5 devices.
- Posting to X is ₹4 a post — higher than the other networks because X charges for its own publishing API and we do not absorb it.
- Automated messages are anything your system sends on its own: order confirmations, shipping updates, COD confirmations, cart recovery, appointment, renewal, fee and birthday reminders, and chatbot flow replies. Replies you type, and templates you send by hand, are never counted.
- Pay as you go is self-serve and prepaid, minimum top-up ₹500.
- Meta’s WhatsApp charges are billed separately.
- Per-message prices on this page are for messages sent to India. Meta prices by the country your customer is in, not by where you are, so messaging another country costs a different amount — the rate table prices every market Meta publishes.
- Prices exclude GST.
Pricing questions
Is there a free trial?
No, and you do not need one. Pay as you go is ₹0 a month with every feature switched on — top up from ₹500 and pay only for what you send, for as long as you like. There is no clock to run out and no card waiting to charge you at the end of it. On a paid plan, nothing is charged until your WhatsApp number is live and verified, so you are not billed while you are still setting up.
What counts as an automated message?
Anything your system sends on its own: order confirmations, shipping updates, COD confirmations, cart recovery, appointment, renewal, fee or birthday reminders, and the replies a chatbot flow sends inside a conversation. Chatbot replies count toward your included volume; to Meta they are service messages, free for the first 1,000 a month on each number. Replies you type to a customer yourself, and templates you send by hand, are never counted as automated.
What do WhatsApp messages cost on top of the plan?
Meta charges per message: you are billed for each template message you send, at a rate set by its category — marketing, utility or authentication — and the recipient’s country, and for service replies past Meta's monthly free tier. Our price for every category, country and plan is published in the rate table on this page. A marketing message to India is ₹1.0357 on Pay as you go and ₹0.9063 on Pro. Every paid plan also includes 100 WhatsApp messages a month with Meta’s charge covered by us. Since 1 October 2026 Meta also charges for replies inside a conversation the customer started — service messages — after the first 1,000 a month on each number, and they are priced in the same table. Messages customers send you are free.
How much of the message price is Ohanvi’s?
Meta sets the underlying rate for every message and publishes its card openly. What we add on top is set by your plan — 20% on Pay as you go, 15% on Starter, 12% on Growth, 8% on Scale and 5% on Pro — and nothing else is added. A marketing message to India is Meta’s ₹0.8631 plus that percentage, which is why it costs ₹1.0357 on Pay as you go and ₹0.9063 on Pro. Both halves are published so you can separate them on any invoice. A marketing commitment can lower the percentage on marketing messages without changing plan — see the next answer.
Can I get a lower marketing rate without changing plan?
Yes — take a marketing commitment, a block of marketing messages you pay for up front. 10,000 messages get the Starter rate, Meta’s rate + 15%; 25,000 messages get the Growth rate, Meta’s rate + 12%; 50,000 messages get the Scale rate, Meta’s rate + 8%; 1,00,000 messages get the Pro rate, Meta’s rate + 5%. The prices are ₹1,299 for 10,000, ₹2,599 for 25,000, ₹3,499 for 50,000, ₹4,299 for 1,00,000. It is open on every plan, Pay as you go included. Meta bills you for its own charge as usual; each credit waives our fee on one marketing message to India, and a message to another country uses credits in proportion to Meta’s rate for that country. The block runs out a month after you buy it, on every plan (31 days if you buy it in a 31-day month, otherwise 30), and unused messages are not refunded.
Why do messages get cheaper on bigger plans?
Because that is what you are buying. Every plan carries every feature, so the higher tiers cannot charge you more for access to something — what they give you instead is more contacts, more included volume, more seats, faster support and a lower price on every message you send. A marketing message to India falls from ₹1.0357 on Pay as you go to ₹0.9063 on Pro, against Meta’s own published ₹0.8631.
What do AI replies cost?
They are charged per reply, with no monthly fee: ₹2 a reply on our key, or 50 paise a reply if you bring your own model provider key — a quarter of the price, because you are paying your model provider directly instead of us. Nothing is subscribed to and nothing is bundled — if the AI agent answers a hundred messages this month, that is what you are billed for. There is no plan on which AI is unavailable.
What does Speak and Translate cost?
Speak and Translate is in the WhatsApp team inbox, on the web and in the Ohanvi mobile app, and is paid per use from your balance — no monthly fee, on every plan. Speech to text is ₹1.50 per started minute of speech: press the mic, speak in your own language, and the reply appears in the reply box written in your customer’s language, or any language you choose. Nothing is sent until you press Send, and you can see what was heard and switch back to your own words. A voice note is 1.5 paise per character, so 200 characters cost ₹3: you speak, AI translates it and reads it aloud, and you preview it before sending it as a WhatsApp voice note. Text translation is 20 paise per translation — type a draft in any language and press Translate to have it rewritten in your customer’s language, or hover over any message in the chat (long-press on a phone) to read it in another language. A message translated once is saved for the whole team and free to reopen. Nothing is charged when no speech is heard, when the AI fails, or when the text is already in the chosen language.
Which languages does Speak and Translate support?
56 languages. 23 Indian: Hindi, English, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Punjabi, Odia, Assamese, Urdu, Nepali, Sanskrit, Konkani, Maithili, Sindhi, Kashmiri, Dogri, Manipuri, Bodo, Santali — plus Hindi in English letters (Hinglish) to write in. 33 more from around the world: Arabic, Chinese, Dutch, French, German, Greek, Hebrew, Indonesian, Italian, Japanese, Korean, Malay, Persian, Polish, Portuguese, Russian, Spanish, Swahili, Thai, Turkish, Ukrainian, Vietnamese, Filipino, Sinhala, Burmese, Khmer, Swedish, Danish, Norwegian, Finnish, Czech, Hungarian, Romanian. By default it writes in your customer’s language, detected from the chat, and each agent’s language choice is remembered.
What does WhatsApp calling cost?
Calls a customer places to you on WhatsApp are free, on every plan. A call you place from the team inbox, on the web or the Ohanvi mobile app, costs a fixed price a minute to India, with Meta’s charge included: 90 paise on Pay as you go, 80 paise on Starter, 70 paise on Growth, Scale and Pro, before 18% GST. Meta’s own rate is 38.85 paise a minute; the rest is ours. A call to another country costs Meta’s rate for that country plus the same paise your plan keeps on a minute to India. Only time the customer is on the line is billed: a call that rings out or is declined costs nothing. WhatsApp also needs the customer’s permission before you can call them; asking for it sends one WhatsApp message, billed like any other. The charge comes from your prepaid balance.
What does social posting cost?
Facebook, Instagram and LinkedIn are ₹2 per post, on every plan including Pay as you go. Posting to X is ₹4 a post — X charges for its own publishing API and that cost is passed on. Scheduling, the publishing calendar and per-network previews are included on every plan.
What does the Developer API cost?
You send with an API key instead of from ohanvi.com. A utility message through the API is Meta’s rate plus 8 paise, on every plan. There is no limit on Developer API utility messages on any paid plan. Pay as you go includes 10,000 a month. Messages you send from ohanvi.com are priced as shown in the rate table.
What happens if I go over my included messages?
Extra automated messages are charged per message at your plan’s rate — 50 paise on Starter, 40 on Growth, and 30 on Scale and Pro. Nothing stops working and no feature is withdrawn. You can also buy a Bot Pack — 1,000 automated messages for ₹499, good for a month from purchase (31 days if bought in a 31-day month, otherwise 30) — which works out cheaper than per-message charges on Pay as you go and Starter.
What happens when I reach my contact limit?
Nothing breaks. Pay as you go holds 10,000 contacts, Starter 20,000, Growth 30,000, Scale 75,000, and Pro is unlimited. Past your limit each extra contact is 5 paise, taken from your balance when you add it — so 500 more contacts is ₹25. If your balance is empty, new contacts cannot be added until you top up or move to a bigger plan. Everyone you already hold stays, and a customer who messages you first is never turned away.
How does Pay as you go work?
It is ₹0 a month and prepaid: you top up from ₹500 and every message is billed as you send it — 75 paise per automated message, 5 paise for each email, plus the published per-message price for anything you send on WhatsApp. It holds 10,000 contacts and one seat, self-serve setup, email support inside 48 hours. Every feature is there; you are simply paying per use instead of a monthly fee.
What if I need more messages, or more than 10 people?
Either one puts you on a custom plan: volume pricing, unlimited seats, extended data retention, priority support and additional numbers, plus SSO and compliance review if you need them. Pro includes 10 seats, and past that a per-seat charge is the wrong shape for a large team — so we scope the whole plan rather than charging ₹499 another ten times. Talk to us.
Is there a discount for paying ahead?
Yes. Take a 12-month plan and the 13th month is free; take 6 months and you get 15 days free. The price and the features are identical either way — committing simply lowers what you pay per month.
Can I cancel?
Yes, at any time — the plan stops at the end of the period. There is no lock-in: your contacts and chat history can be exported whenever you like, and you can move between plans freely.
Do I own the WhatsApp Business account?
Yes. It is registered to your business, on Meta’s official platform, and it stays with you if you move to another provider. We do not hold it on your behalf.
