What will WhatsApp actually cost you?

Per message. Meta charges for each message by its category — marketing, utility, authentication or service — and by the country your customer is in. Ohanvi adds a percentage set by your plan on top of Meta’s rate, plus a monthly plan fee (₹0 on Pay as you go). Meta stopped charging per 24-hour conversation on 1 July 2025.

Marketing: offers, campaigns, product news, cart recovery. Utility: order confirmations, shipping updates, payment and appointment reminders. Authentication: one-time passcodes. Service: any reply inside a conversation the customer started, typed or sent by a chatbot. Meta decides the category from the template’s content, not from what you call it.

A marketing message is ₹1.0357 on Pay as you go, ₹0.9926 on Starter, ₹0.9667 on Growth, ₹0.9321 on Scale and ₹0.9063 on Pro. A utility or service message is ₹0.1380 on Pay as you go, ₹0.1323 on Starter, ₹0.1288 on Growth, ₹0.1242 on Scale and ₹0.1208 on Pro. Meta’s own rates are ₹0.8631 and ₹0.1150; the difference is our percentage. All exclude GST.

Not since 1 October 2026, past a free tier. Replies inside a conversation the customer started are service messages: Meta gives each business phone number 1,000 free a month, then charges its service rate — ₹0.1150 to India, plus your plan’s percentage. Messages customers send you are always free.

Messages customers send you; the first 1,000 service messages a month on each number; and everything inside Meta’s free entry point window — it opens when you reply to a customer who reached you from a click-to-WhatsApp ad on Meta’s mobile app, and can stay open for up to 7 days. Utility templates inside the 24-hour window stopped being free on 1 October 2026.

Yes — the recipient’s country, never yours. An Indian business messaging a customer in Dubai pays Meta’s UAE rate; a US business messaging India pays the India rate. Pick the country in the calculator to price it, or see every market on the pricing page.

Pay as you go is ₹0 a month, permanently, with every feature on. It is prepaid from a ₹500 top-up and you pay only for what you send. There is no trial clock. On a paid plan nothing is charged until your WhatsApp number is live.

Never the features — every plan has all of them. What changes is the monthly fee (₹0 on Pay as you go, ₹599 on Starter, ₹1,099 on Growth, ₹2,599 on Scale and ₹5,099 on Pro), the seats included, the automated messages included, the per-message percentage (20%, 15%, 12%, 8% and 5%) and support. A bigger plan costs more to hold and less per message.

Anything your system sends on its own — order and shipping updates, reminders, cart recovery, and chatbot flow replies. Each plan includes some (none on Pay as you go, 1,000 on Starter, 1,000 on Growth, 1,000 on Scale and 1,000 on Pro); past that, each one is 75 paise on Pay as you go, 50 paise on Starter, 40 paise on Growth, 30 paise on Scale and 30 paise on Pro. Replies your team types and templates sent by hand are never automated messages.

₹499 a month on every plan, Pay as you go included. Each seat signs in on up to 5 devices.

Prices are shown before tax. Indian customers pay 18% GST on the invoice, and the calculator adds it in rupees. Outside India the calculator shows no tax line, because what applies depends on your country.

Prepaid blocks you can add to any plan: a Bot Pack is ₹499 for 1,000 automated messages, an AI Pack is ₹999 for 1,000 AI replies, and an Automation Pack is ₹1,399 for both, saving ₹99. They reset every billing cycle — 30 days after purchase on Pay as you go. Meta’s message charges are separate.

A Bot Pack works out to 49.9 paise a message, which beats per-message overage on Pay as you go and Starter but not on bigger plans. An AI Pack is about ₹1.00 a reply against ₹2 on our key. The calculator only adds a pack when it makes your month cheaper.

Commit to a monthly volume of marketing messages and every marketing message that month gets a bigger plan’s rate, on any plan: 10,000 a month gets the Starter rate, Meta’s + 15%; 25,000 a month gets the Growth rate, Meta’s + 12%; 50,000 a month gets the Scale rate, Meta’s + 8%; 1,00,000 a month gets the Pro rate, Meta’s + 5%.

The difference is billed at the committed per-message price, so a commitment is a minimum. The calculator counts that shortfall when it decides whether a commitment saves you money, and only applies one when it does.

It prices your month on every plan — plan fee, extra seats, automation past the allowance, add-on packs, Meta’s charge, our percentage, any commitment shortfall and tax — and recommends whichever total is lowest. Everything it can choose for you, such as a pack or a commitment, it chooses only when it lowers the total.

Count replies your team types and chatbot replies separately. Both are service messages to Meta and share the 1,000 free a month; only chatbot replies also use your plan’s automated allowance. If you do not know, a rough guide is two to three replies for every conversation a customer starts.

The calculator prices the volumes you typed at Meta’s current rate card. Your invoice follows what you actually send, by category and by each recipient’s country, and Meta can change its rates on the first day of any quarter. The free service tier is per phone number; the calculator assumes one.

The pricing page shows Meta’s published rate beside ours for every category and country, and links Meta’s own rate card. The difference is our percentage for your plan, so any line on an invoice can be reconciled.