Choosing a platform

The questions worth asking every WhatsApp provider.

We are not going to tell you what our competitors charge. Their prices change, we would get it wrong, and you would be right not to trust a table written by someone selling against it. Here is what to ask instead — including of us — and how to check each answer yourself.

What it costs

What is added to Meta’s message rate?

Meta bills the provider per message and publishes those rates openly. Whatever the provider adds is their margin. Some state it, some fold it into a per-message price you cannot decompose, and some bundle it into “credits” with no published conversion.

Ohanvi

Meta’s published rate plus a percentage set by your plan — 20% on Pay as you go, then 15, 12, 8 and 5% as the plan gets bigger — and nothing else. Meta’s card is public, so any invoice reconciles against it line by line.

Is the platform fee separate from message costs?

A low subscription with a high per-message margin can cost more than the reverse at volume. Ask for both numbers separately, then model your real monthly send.

Ohanvi

Separate and both published: a monthly plan fee from ₹0 — Pay as you go is prepaid — rising to ₹5,099, plus Meta’s rate + 5–20% for messages depending on the plan, ₹2 a social post and 4 paise an email.

What happens when I exceed the plan?

Some providers stop sending, some auto-upgrade you, some charge an overage you find out about on the invoice.

Ohanvi

Extra automated messages are charged per message at your plan’s published rate — 75 paise on Pay as you go, 50 on Starter, down to 30 on Scale and Pro. Nothing stops working.

Are the quoted prices inclusive of GST?

An 18% difference between two quotes is often just this, and comparing an inclusive price to an exclusive one makes the wrong vendor look cheaper.

Ohanvi

All prices on this site exclude GST, and say so.

What you own

Whose name is the WhatsApp Business Account in?

This is the one that decides whether you can ever leave. If the WABA is registered to the provider, your number, your template history and your quality rating are theirs. Ask to see the account in Meta Business Manager before you sign.

Ohanvi

Registered in your business name, on Meta’s official platform. It stays with you if you go.

Can I export contacts and chat history, and when?

“You can export” and “you can export today, yourself, without asking” are different answers. Ask which one it is.

Ohanvi

Any time, without asking us.

What does leaving actually involve?

Number migration between providers is a defined Meta process. A vendor who cannot describe it in a sentence has an incentive not to.

Ohanvi

Your number migrates out the same way it migrated in. There is no notice period and no exit fee.

What you get

Which features are gated behind a higher tier?

Compare feature lists per tier, not the headline price. A chatbot builder or a shared inbox on the top plan only changes the real cost of the cheap one.

Ohanvi

None. Every plan carries every feature — API, CRM, chatbot, social posting, Shopify workflows, AI replies and email. Tiers differ by volume, seats and support speed.

How many people can use it, and on how many devices?

Seat limits and device limits are different numbers, and a per-seat charge changes the maths at team size.

Ohanvi

1 to 10 seats by plan, each signing in on up to 5 devices. Extra seats are ₹499 on every paid plan.

What does onboarding cost, and how long does it take?

Setup fees and “migration assistance” charges are common and often quoted only after you have committed.

Ohanvi

Free — setup, template approval and migration. Nothing is charged until your number is live.

Whether it will keep working

Is this the official WhatsApp Business Platform?

Tools that automate the consumer app or the free Business App get numbers banned. This is the question that protects the asset, and the answer is checkable in Meta’s own partner directory.

Ohanvi

Yes. Official Meta Tech Partner, on the WhatsApp Business Platform.

Check the one answer that decides the rest

Meta publishes its per-message rates by template category and country. Whatever your provider bills above that is their margin. Ours is 20% on Pay as you go, and 15, 12, 8 or 5% as the plan gets bigger.

See Meta’s current rates

Questions about comparing

Why does this page not compare Ohanvi to Wati, AiSensy or Interakt?

Because we would get it wrong. Their pricing and features change without notice, a table written by a competitor is worth little to you, and an earlier version of this site did publish one that asserted things about those products which were not accurate. Wati, AiSensy, Interakt, Twilio and Gallabox are established platforms with real customers. Take the questions above to them and to us, and compare the answers you get directly.

What is the single most important question on this list?

Whose name the WhatsApp Business Account is registered in. Everything else is a price you can renegotiate or a feature you can work around. If the account is in the provider’s name, your number and its sending reputation are not portable, and every other term is negotiated from a weaker position.

How do I check what Meta actually charges?

Meta publishes its per-message rates by template category and country. Since 1 July 2025 it bills per message rather than per 24-hour conversation. Take the rate for your country and category, compare it with what your provider bills you, and the difference is their margin.

Is the cheapest platform fee the cheapest platform?

Rarely. Model your actual monthly volume against both numbers — the plan fee and the per-message margin. At a few hundred messages the plan fee dominates; at tens of thousands the margin does, and a low subscription with a high margin becomes the expensive option.

Ask us the same questions

Tell us what you are using now and what it costs you. We will tell you honestly whether moving is worth it — including when it is not.

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